The Alliance for Media Arts + Culture Announces 2026 partnership with Comcast NBCUniversal
The Alliance’s 2026 Power of Storytelling program supports the next generation of creatives in
celebration of NBC’s 100th anniversary
Brooklyn, NY – January 20, 2025 – Ten emerging creative producers have been selected to receive $5,000 grants and the opportunity to create a 30-second promotional spot highlighting NBC’s 100th anniversary. Each piece will draw from NBC’s rich archive, using iconic footage to celebrate a century of firsts and look ahead to a bright future of storytelling. “We are grateful to NBCUniversal for supporting Power of Storytelling programming, and providing such a unique opportunity for emerging filmmakers to build their creative careers.”
In addition to funding, grantees will receive editorial support and mentorship from award winning filmmakers, Arts2Work mentors and industry veterans, and access to creative career workshops throughout the grant period. This program receives core funding from Comcast NBCUniversal and the Upwork Foundation.“As we commemorate NBC’s 100th anniversary, we’re continuing to invest in the next generation of creative talent,” said Hilary Smith, Executive Vice President of Corporate Social Responsibility at NBCUniversal. “Through the Power of Storytelling program and our partnership with The Alliance for Media Arts + Culture, these grantees will gain mentorship, resources, and opportunities to develop their creative skills while crafting original work that celebrates our legacy and shapes the future of storytelling.”
For the fourth consecutive year, Comcast NBCUniversal has partnered with The Alliance for Media Arts + Culture to support early career storytellers in communities across the country.
These creators have worked at local nonprofit media arts organizations that are part of the Alliance network and NBCUniversal’s Creative Impact Lab, including Kids in the Spotlight in San Diego, New Orleans Video Access Center (NOVAC), PhillyCAM, Reel Works in NYC, RE:IMAGINE in Atlanta, and YouthFX in Albany. The Creative Impact Lab is a part of Project UP, Comcast NBCUniversal’s $1 billion initiative to connect people to the Internet, advance economic mobility, and open doors for the next generation of innovators, entrepreneurs, storytellers, and creators.
The Alliance for Media Arts + Culture is a nonprofit organization dedicated to facilitating collaboration, innovation, strategic growth, and cultural impact for the media arts field. Through the Arts2Work program, the Alliance helps provide opportunities for low-income, unemployed and under-employed digital workers to get hired and learn on the job. Arts2Work is the winner of the MIT Solve Prize for Reimagining Pathways to Employment in the U.S. The organization’s national Board of Directors and Board of Advisors includes industry leaders from NBCUniversal, Microsoft, Raben Group, Getty Images, Google, Hip Hop Education Center, California Department of Education, and many others.
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.