by Andy Beach | republished from Andy Beach’s Tech, Tales, and Cocktails

The 2025 awards season wasn’t just about celebrating performances—it revealed a major shift in how Hollywood is embracing artificial intelligence. Across the Oscars, Golden Globes, and Emmys, AI wasn’t a gimmick or an experiment. It was embedded in some of the most celebrated films and performances of the year.

At the Oscars, AI-enhanced performances weren’t just nominated—they won. The Brutalist (Best Actor – Adrien Brody) used AI-powered voice refinement to enhance Hungarian accents, while Emilia Pérez (Best Supporting Actress – Zoe Saldaña) leveraged AI-assisted vocals to shape the film’s musical sequences. Over at the Golden Globes, Emilia Pérez dominated with ten nominations, and The Brutalist was in the running for Best Picture. Even the Emmys quietly updated their rules, recognizing AI’s growing role in television production.

This isn’t speculation anymore. AI isn’t looming on the horizon—it’s already shaping the performances we celebrate, the voices we hear, and the way stories are told.

Key Takeaways

• AI-enhanced creativity took center stage at the Oscars, proving AI is now woven into Hollywood’s most prestigious productions.
• Respeecher and other AI tools refined performances without replacing actors—yet.
• AI wasn’t just present at the Oscars—the Golden Globes and Emmys also featured AI-assisted productions, signaling a broader industry shift.
• Hollywood is at an inflection point—will AI remain a tool for enhancement, or will it begin challenging creative authenticity?