Telling and Spreading Stories That Fuel Change

What do you get when you put filmmakers, cause experts, digital specialists, and journalists in a room against a magnificent backdrop of Lake Como? This report by the Rockefeller Foundation gathers wisdom, tools, and expertise that can help everyone, but particularly those in the social impact sector, bring their storytelling to new levels, organized around three guiding questions:

• when and how to tell stories;
• how to make storytelling part of the organizational culture; and
• how to track and assess the impact of stories.