PROMISE & PITFALLS:The Ethical Use of AI For Public Relations Practitioners

What's inside:
Today we find ourselves navigating a
world of artificial intelligence with a rapidly proliferating set of tools and
an even more rapidly growing pool of AI-generated content, all without
boundaries and only minimal regulations.
So where are the guardrails? What best practices are emerging? Using
AI creatively and fairly in film, TV and emerging media requires careful
consideration from many perspectives—technical and budgetary, certainly,
but also ethical and legal. Fortunately, a great number of resources and
guidelines are available to help content creators navigate the constantly
evolving AI revolution.