Assessing the Social Impact of Issues-Focused Documentaries

What's inside:

“In this paper, we provide a landscape of the various research methods and tools now available to evaluate the effect of a social-issue documentary across different ends of the 'impact spectrum'—from individual change to cultural shifts. Each method and tool is anchored by a set of questions:   What is the underlying research method? How does it work, in practical terms? What research questions does it answer?”