Measuring Public Media’s Impact

Measuring Public Media's Impact

What's inside:

The National Center for Media Engagement commissioned this report to identify critical gaps in public media's knowledge about impact measurement. In an effort to advance public media's thinking on the issue, the Report suggests local public media organizations find an appropriate place on the continuum of impact that ranges from being solely a conduit of information to the community to acting predominantly as a facilitator of communities' aspirations for change.

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