A Global AI Agenda for the Cultural and Creative Industries
Global Creative Economy Council
11 key actions

What's inside:

Generative AI has the potential to transform how screen stories are developed, content is produced, and audiences engage with media. In time, the implications will be far-reaching. To ensure that the UK remains a global leader in screen production and creative innovation, policymakers must act to support ethical, sustainable, and inclusive AI integration across the sector. Based on an analysis of available data, together with targeted expert interviews and industry surveys, the report surfaces key insights into the existing and potential effects of generative AI.

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