The ALLIANCE Introduces the Cherry Red Ventures Program!

Our mission at THE ALLIANCE is to facilitate Collaboration, Innovation, Strategic Growth and Cultural Impact in the media arts field and beyond, and our new Cherry Red Ventures program speaks directly to the INNOVATION part of our mission. Through Cherry Red, the ALLIANCE will design and build new digital media apps and tools – and bring them to market. We intend to create products and profits that benefit the “creative public good” while helping to sustain the nonprofit programmatic activities of the ALLIANCE. Every product released by the ALLIANCE through the Cherry Red Ventures program will always have a free level available for the nonprofit community.

The first product set for release this year is CherryPIX. Using Augmented Reality technology, CherryPix transforms still photographs into moving stories. When users hold their phone to an image, the app reads the lines and pixels and triggers pre-loaded video content that provides a delightful, immersive and “like-magic” experience for viewers as the photographs seem to come to life. Members of the ALLIANCE will be the first to test the free version of the app, paid levels will be available for a broad user community, and a white label product for “powered by CherryPIX” clients will be available for organizations and institutions who want a custom experience. We tested the technology in 2016 with the Oakland Fence Project and are thrilled to be able to bring CherryPIX to market in 2017. The team working on the project includes AR developer Anselm Hook, photographer/videographerJJ Harris, UX designer AnneMarie Cordeiro and Googler/ALLIANCE Board VP Eric Doversberger. More information on CherryPIX soon!

The second product we will introduce in 2017 is Reportal, a joint venture between the ALLIANCE and Reportal is a digital case-study building tool. Using Reportal, users can aggregate written impact narratives with metrics (live or aggregated), photographs, quotes, press, video, social media feeds, timelines, infographics, and other data and visual assets. All content is arranged in a customizable photo-based grid on your unique Reportal website, viewed by clicking easy-to-read “buckets.” Each bucket contains “cards” with information and media content that you design – and can easily update over time. This is a tool to help artists and organizations report on impact in a way that stays relevant over the life of a project or initiative – articulating the power of the work as it transforms communities, delights audiences, embeds into the fabric of social movements, and changes the status quo. At this particular moment in history, we need authentic and powerful storytelling to go deeper and reach farther than ever before. Reportal will help extraordinary films and organizations show how the work we do makes adifference, and how the stories we tell lay out the pathways to justice.


Privacy Policy

Last updated: 28 April 2017

The Alliance for Media Arts + Culture (“The Alliance”), a 501c3 nonprofit organization, operates CherryPIX. This page informs you of our policies regarding the collection, use and disclosure of Personal Information. The Alliance respects your privacy and takes the handling of your personal information seriously.

In the launch version of CherryPIX, we do not collect any Personal Information.

Information Collection And Use
In future versions of CherryPIX, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name and email address. (“Personal Information”) The Alliance may change this Privacy Policy on an as-needed basis. The updated Privacy Policy will be posted on the Site, so that you will always be aware of the information CherryPIX collects and how it is used. You should review the Privacy Policy periodically to see if any changes have been made.

In future versions of CherryPIX, we may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information. If you opt in to receive future communication from CherryPix your email address will be used to deliver electronic communication. Your information will not be shared with any organizations or companies under any circumstance, within the limits of the law. If at any point you wish to not receive any personal emails or other personal communication from Marxent, you can opt out at anytime.

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Legal Disclaimer
Though we make every effort to preserve your privacy, in future versions, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or legal process served on the Site.

Changes To This Privacy Policy
This Privacy Policy is effective as of April 28, 2017 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page. We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of CherryPIX after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy. If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

Contact Us
If you have any questions about this Privacy Policy, please contact us at