Position Overview: The Marketing & Special Events Manager is a key role in the organization and

has responsibility for implementing an effective, integrated comprehensive audience development

and communications strategy in collaboration with senior leadership and the artistic and

administrative team. The Manager will report to the Director of Advancement and Strategic Initiatives

and will work in collaboration with the staff to oversee the development and implementation of TBR’s

marketing and communications strategy, including print and electronic media, i.e. website, social

media, newsletters, press releases, and presentations.

The Manager will be the creative and organizational lead behind initiatives designed to grow

audiences and increase earned revenue by leveraging marketing channels and key local, regional

and national partnerships. The goal: to develop and implement a comprehensive strategy and

innovative partnership initiatives to promote performances, classes/camps, and special events and

broaden the organization’s impact, grow our audience, and fulfill our mission.

Key duties include:

● Create and manage a communications/marketing calendar including editorial content,

advertising, earned media and digital strategies

● Develop ties and seek partnerships with key arts, social, and education stakeholders, that

will increase participation in programs and community engagement to advance our mission

and vision, broaden awareness of our programs and priorities, and increase the visibility

across key stakeholder audiences

● Represent the organization in the community and be an advocate and spokesperson

● Coordinate strategies and implement promotional, marketing and patron engagement

initiatives related to branding, messaging, and fundraising – including merchandise,

production Playbills.

● Coordinate the production elements for special events including annual GALA, spring event

and opening nights

● Work with the program and management team to supervise and mentor Fellows and Interns,

as assigned/appropriate

● Manage day-to-day activity, relationships and contracts with PR, marketing/branding firms

and news outlets, consultants, and freelance designers/vendors

● Actively engage, cultivate and manage press/public relations to ensure coverage

surrounding programs, social events, public announcements, and other projects

● Oversee social media platforms, organization website, and print communications to support

programs/events to align with strategies and brand

● Regularly review and analyze: progress toward revenue goals, audience segmentation and

development tactics, and overall market reach and program participation

● Collect metrics for use in evaluation and determining effectiveness of marketing strategies

and promotions

● Work with program and finance teams to shape earned revenue goals as part of the

organizational budgeting process

Qualifications

• Bachelor’s degree or experience in a related field;

• Passion for arts, arts education, and community-based work

• 3+ years of professional work experience in arts marketing and/or communication;

• Demonstrated knowledge of communication trends, including new media channels;

• Excellent writing, editing, and communication skills;

• Ability to work constructively with a variety of constituents, and a personable, diplomatic work style;

• Strong work ethic, critical and creative thinking ability, and problem solving skills;

• Ability to meet deadlines.

Submit cover letter and resume to Attn: Jennifer Stoffel, Director of Advancement and Strategic Initiatives. JenniferS@theblackrep. org