• Contract
  • Maine

Website Points North Institute

Marketing Coordinator – Job Description

The Marketing Coordinator is responsible for supervision of Points North Institute’s marketing strategy for the 2021 season, finding creative ways to grow and engage audiences for all Points North Institute’s programs, including Camden International Film Festival, the Shotwell Drive-In, and our Artist Programs. Responsibilities include shaping strategy and messaging with an eye towards expanding program revenue, creating and sourcing content, managing social media and email marketing, overseeing digital ad campaigns, grassroots marketing, and more.

The Marketing Coordinator will work as a part of the Marketing team, which is made up of full time and seasonal employees, and reports directly to the Operations and Communications Manager. Our ideal Marketing Coordinator is someone who is passionate about the power of film, loves to work collaboratively, thrives in a fast paced environment, has a good sense of humor, and is a creative, resourceful problem solver.

This is a contract position running from May-October 2021, with the possibility of extension or renewal. The Marketing Coordinator can be remote or based in Maine; attendance at the Camden International Film Festival (September 16-26, 2021) is mandatory.

Compensation: $15,000 – $20,000 based on experience

Marketing Strategy

Collaborate with Programming team and core staff on the development of a Marketing Strategy, focused on increasing engagement across all platforms and growing program revenue
Support development of core messaging and Points North/CIFF’s institutional voice
Update and manage marketing lists using Airtable-based CRM
Provide ongoing analytical insight and reports
Manage tracking system for analytics over time
Track marketing-related sponsorship activations and deliverables for in-kind marketing trades
Develop agendas for bi-weekly Marketing team meetings and drive collaborative decision-making
Marketing Communications

Work closely with Programming team and core staff to develop and manage marketing content calendar
Draft and Schedule posts across Social Platforms
Oversee cadence and content of email newsletters and targeted email outreach
Draft and oversee content updates for WordPress-based website
Marketing Collateral

Manage production video and photographic documentation of programs, including hiring of contractors and archiving / file management
Manage and organize 2021 Media assets
Basic Graphic Design skills a plus (Adobe Suite, Canva)
Advertising

Manage digital ad spend, including our Google Ads grant
Publicity

Create and update Press list
Support ongoing Public Relations efforts, including email distribution of press releases and aggregation of assets needed by press
We are accepting applications for this position until the position is filled. Please submit a resume and cover letter in your application. In your cover letter, please outline why you are interested in working for Points North Institute and how your skills and experience meet the qualifications of the position. Applications will be reviewed on a rolling basis.

The Points North Institute is committed to maximizing the diversity of our organization and programs. We are an equal opportunity employer and encourage individuals of all ethnic and racial backgrounds and gender identities to apply to our positions.

To apply for this job please visit airtable.com.

By